Factors Influencing the Adoption of Information and Communication Technology (ICT) among Oil Palm Settlers in Felda Wilayah Alor Setar, Kedah: A Survey

Abstract In today’s age of modernization, Information and Communication Technology (ICT) has been a part play great role in the development agriculture sector. The ICT revolution brought significant implication agricultural where farmers can directly communicate with traders, government buyers. However, due to lack knowledge information, oil palm settlers are not getting benefits from these technologies. To further understand this, study was conducted find out adoption, usage level factor influence adoption ICTs among settlers. This article proposed conceptual framework that constructed two main constructs such as technology demographic factors. underpinned diffusion innovation introduced by Rogers’ (2003) which five major attributes: relative advantages, compatibility, simplicity, trialability, observability. 211 respondents were answering questionnaire this measurement internal consistency shows Cronbach’s alpha result α = 0.933, considered accepted reliability value. All show positive coefficient multiple correlations result, r 0.87, means all have strong except complexity. Results revealed majority males (84.4%), high percentage (65.4%) (76.8%). As conclusion, may consider basic foundation for general overview perspective Malaysia industry.